D&AD Brief - Collaborative Project

D&AD Brief - Collaborative Project

D&AD Brief - Collaborative Project

Airbnb Connections

Airbnb Connections

Airbnb Connections

The Brief

The Brief

The Brief

Create a digital tool or experience that

capitalises on Gen Z’s online connectivity to

deliver meaningful IRL experiences

through Airbnb.

Create a digital tool or experience that

capitalises on Gen Z’s online connectivity to deliver meaningful IRL experiences

through Airbnb.

Create a digital tool or experience that

capitalises on Gen Z’s online connectivity to deliver meaningful IRL experiences

through Airbnb.

The Approach

The Approach

The Approach

Teaming up with fellow UX Design student Miles Briedis, we conducted competitor analysis, contextual research and user interviews with our target audience that became the basis for our idea. This brief involved extensive problem-solving from both of us, exploring multiple approaches and directions before deciding on our final solution.

Research & Development Highlights

Research & Development Highlights

Research & Development Highlights

Mapping Interview Insights

Mapping Interview Insights

Mapping Interview Insights

Organising Key Opportunities and Solutions

Organising Key Opportunities and Solutions

Organising Key Opportunities and Solutions

Initial Wireframe Ideas

Initial Wireframe Ideas

Initial Wireframe Ideas

The Solution

The Solution

The Solution

Sofia Durnford

Portfolio