Site Redesign

Site Redesign

Site Redesign

Hong Kong Fusion

Hong Kong Fusion

The Goal

The Goal

The Goal

To redesign the Hong Kong Fusion site tackling the key issues identified in the research process, and implement a new system to split the bill


The Outcome

The Outcome

The Outcome

The new desktop and mobile version of the site clearly display the most important information, have a stronger sense of branding, is easier to navigate, and includes a new option to split the bill between users.


This was my first UX project and the final prototype was created using Adobe XD

Key problems identified through current site analysis


  • First information you see is the takeaways story (not the most important information you want to see upon entering the site)

  • Odd sparse layout of home page

  • Opening times is confusing and not scannable

  • There’s a tab for deliveries even though they don’t offer them any longer

  • The menu is an overwhelming list with no images

  • Can only phone to order, no online order option

  • Get given a vague time for collection once ordering over the phone, no way to check it’s ready

  • Another issue that came up when ordering food was the awkwardness of splitting the bill, and how one person would have to pay for everything and then try to chase up everyone else to pay them back for their food. I decided to also consider this problem as an extra feature for my website redesign.

Wireframes

Wireframes

Wireframes

Desktop Sketches

Desktop Wireframes

Mobile Sketches

Mobile Sketches

Mobile Sketches

Mobile Wireframes

Final Design

Final Design

Final Design

Sofia Durnford

Portfolio