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Sign-Up Flow Redesign: Collaborative Project

Virgin Wines

The Brief

We were tasked with producing a body of research and designed artefacts which evaluate and make design recommendations for improvements to recruitment user journeys on the Virgin Wines website

My Role

Myself and another team member took on the role of leading the team, creating and assigning tasks, and managing the project as a whole. I predominantly worked on the desktop version of the site, but also assisted with the mobile version throughout

The Methods

Site Map
Heuristic Markup
Competitor Analysis
Customer Journey Map
Sign-Up Flow Analysis
Copy Analysis
Heirarchy Analysis
Theme, Branding & Language Analysis
Affinity Mapping
Customer Reviews
USP Analysis
Empathy Mapping
Low Fidelity Experimentation
Prototyping